Without video, your podcast is missing half its audience. You wouldn’t buy a vehicle without wheels and tires, intentionally use only 50 percent of a gift card, or turn only half of your Christmas lights on.
You’re already investing wisely in your brand with a podcast. Well, why not go for the whole shebang? Hexxen Studios is your go-to partner for both video and podcast production. Reach out to our team of experts today at (314) 887-HEXX or contact us online, and let’s get started on creating some magic and making your brand stand out in a crowded landscape.
Blog Summary
In today’s competitive media landscape, audio-only podcasts are no longer enough. This blog breaks down why adding video to your podcast is essential for brand growth, audience engagement, and long-term success. Video content not only diversifies your reach across high-traffic platforms, but also boosts discoverability, increases viewer engagement, opens up monetization opportunities, and appeals to video-first audiences.
If you’re looking to go beyond audio and create a show that looks as good as it sounds, this blog makes it clear: Hexxen Studios is your partner in video podcasting success.
Does My Podcast Need Video?
Yes, it absolutely does. Key reasons why video boosts your podcast include:
Content Diversification
If you’re serious about growing your brand, content repurposing isn’t just an option—it’s a necessity in podcast marketing. The most successful podcast brands don’t stop at audio; they leverage video to dominate platforms like YouTube Shorts, Instagram Reels, and TikTok. Plus, the numbers don’t lie:
- Over 60% of consumers watch videos under 60 seconds all the way through
- Consumers remember 95% of the messages from video clips compared to just 10% from text posts
- Tweets with videos have 10 times more engagement than text-only tweets
Increased Discoverability & Conversations
Video podcasts get a major advantage when it comes to visibility and conversions. Platforms like YouTube, Instagram, and TikTok prioritize video content, making it easier for new listeners to discover your brand and enter your sales funnel. Unlike traditional podcast directories, which require active searching, video platforms serve content to users based on their interests. This puts your podcast in the driver’s seat, helping it reach and retain consumers who might never have even searched for it.
Monetization Opportunities
Adding video opens the door to additional revenue streams. Sponsored video content, YouTube ad revenue, and premium memberships provide financial opportunities beyond traditional audio podcast sponsorships. Other brands are also more likely to invest in video sponsorships due to the higher engagement and visibility video content offers.
Stronger Audience Engagement
Video adds an extra layer of engagement. Seeing a host’s facial expressions, body language, and reactions makes conversations feel real and personal. This deeper connection encourages viewers to watch longer and interact through comments, like, and shares—something audio-only platforms struggle to achieve.
Reach a Younger Demographic
With video entering the podcasting realm, and growing exponentially, a whole new wave of listeners is choosing to watch rather than listen. Almost 50% of Gen Z podcast listeners say video helps them better understand context and tone through facial expressions and gestures, and another 45% feel more connected to podcasters when they can see them. However, it’s not just Gen Z. Video podcasts are the No. 1 choice for new listeners—65% of people who watch podcasts on YouTube are first-time listeners.
Why You Need Hexxen Studios to Combine Podcast and Video Production
Many podcasts are still audio-only. Incorporate video and stay ahead of the curve with Hexxen Studios. With competition steadily increasing, having a visual element can be the difference between blending into the noise and breaking through. Also, as major platforms like Spotify and Apple continue expanding video podcast capabilities, your brand will have an advantage with video.
With our podcast and video experts, you’re getting the best of both worlds. Our pros work their magic, going beyond the basics to make sure your podcast sounds—and looks—polished. We have the tools, the studio, the digital marketing expertise, and world-class production capabilities to help your brand make content that people actually care about.
Why Every Podcast Needs Video Content | Hexxen Studios
Put simply, if you’re not using video for your podcast you’re missing out on huge opportunities to grow your audience or tap into new audiences, build deeper connections, and turn casual listeners/viewers into loyal fans. Video content is quickly becoming a must-have for long-term growth and engagement.
Now’s the time to let Hexxen Studios hit record and take your podcast to the next level! Give us a call right away at (314) 887-HEXX or reach out online to get started.
