What Are Brand Videos?
Brand videos offer a chance to show the world who you are, what you stand for, and why people should care. Hexxen Studios creates videos that grab attention and leave a lasting impression, helping your brand stand out in the way you want it to.
Why Invest in Brand Videos?
As more and more users turn from readers to viewers, you need to meet your target audience where they're at. Brand videos make that happen. Here’s why they’re worth it:
- They help establish trust by showing the people and values behind your business.
- Social media and websites see higher engagement (and rank higher in search results) when videos are part of the mix.
- A great video makes marketing campaigns more effective.
- It’s one video you can use anywhere to make your brand stand out and stick in people’s minds for the long-term.
How Your Brand Video Can Shine
A brand video is a versatile tool that can be effective across multiple channels, not just your website or online profiles:
- Use it in paid ad campaigns to grab attention and drive clicks, getting your message in front of the right audience.
- Add it to email newsletters to deliver your story directly to your audience’s inbox, increasing open rates and engagement.
- Share it on social media platforms like Instagram, Facebook, or LinkedIn to expand your reach and attract new followers.
- Play it during in-person presentations or pitches to add a professional touch and make a memorable impression.
What Makes a Great Brand Video?
A great brand video is a strategic blend of storytelling, emotion, and purpose (and yes, great visuals). Here’s what it takes to create a brand video that truly stands out:
Clear Purpose
Every great brand video starts with a goal. Are you introducing your business, promoting a product, or sharing your expertise? Knowing what you want to achieve keeps the message focused and ensures it resonates with the right audience.
Strong Visuals and High Production Quality
First impressions count. Your video doesn’t need to be flashy, but it does need to look polished. Clean visuals, crisp audio, and smooth editing help your brand come across as professional and trustworthy.
Emotional Connection
Emotion is what makes a video stick. Whether it’s through relatable people, uplifting music, or inspiring testimonials, your video should make viewers feel something—whether that’s excitement, empowerment, or simply curiosity.
Engaging Storytelling
People don’t want to hear about your brand—they want to feel it. A compelling narrative helps viewers connect with your journey, values, and solutions. Show them why your brand matters through stories, not just statements.
Clear and Concise Messaging
You only have a few minutes—or even seconds—to get your message across. Keep it simple, focused, and easy to digest so your audience doesn’t lose interest. Less is more when done well.
A Purposeful Call to Action
What do you want viewers to do after watching? Whether it’s visiting your website, subscribing to your newsletter, or following you on social media, a clear and compelling CTA gives your video a sense of direction and purpose.
Why Choose Hexxen Studios for Your Brand Video in St. Louis?
Hexxen Studios is St. Louis’s local choice for professional, high-quality brand video production. We combine technical skill, a passion for storytelling, our team's unique creativity to deliver videos that exceed both your and your audience's expectations. When you work with us, your brand is in good hands.
Ready to transform your brand? Contact Hexxen Studios today to get started!
